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Like they say ‘knowledge is power’, and although knowledge is becoming faster and easier to obtain online, there’s still something incredibly special, intimate and tactile about reading a book. There’s no distractions, no notifications or noise, just you and a book…and potentially a pen for taking notes.

The internet and tech in general have I’m sure shortened our attention spans, I for one definitely see it in myself. I truly believe forcing yourself to retreat to some quiet space with a book is important to balance this out, I don’t think us humans were made for this constant connectively and world of distraction. …


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Photo by Ehimetalor Akhere Unuabona on Unsplash

As we start a New Year hopeful of returning to a more familiar world, we thought now would be a good time to look back on 2020 and what tech trends emerged over the course of the year.

As Covid-19 took its grip, businesses had to rapidly adapt their systems and propositions to enable them to continue operating during a prolonged period of lockdown. Needless to say, businesses that already placed their digital proposition front and centre were better positioned, but many were able to quickly pivot. …


Usability testing is arguably one of the most useful tools a UX designer can use to gather real insights, as the Nielsen Normal group put it, “the only way to get UX design right is to test it.

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Photo by Cookiethepom

This article will dig deeper into one of our favourite types of testing, remote usability testing.

“If you want a great site, you’ve got to test”
Don’t Make Me Think — Steve Krug

Remote testing is a hot topic at the moment, as people learn how efficient, easy and powerful it can be. When we first started out at Fello, we had the preconception that it wasn’t as insightful as in-person lab-based testing, however, we’ve found quite the opposite is true, it is now one of our favourite tools in our armoury. …


Usability testing is one of the best things people can do to improve web sites (or almost anything they’re creating that people have to interact with).

Rocket Surgery Made Easy — Steve Krug

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Image from NN/g

Usability testing, and testing in general, is often overlooked and a lot of the time it gets pushed back until the very last moment of a design, or even the build itself. I’ve been a culprit of this myself, the easy thing to do is to skip testing altogether, and just hope that it will all work out. I did shy away from it as I initially felt like it wasn’t the best use of time, especially as the pure process of creativity was what I loved to do. I did feel it was an inefficient use of time, and I felt it was only really needed at the end of the process. Why would people want to see my napkin sketches? Plus it can be nerve-racking, having your baby that you’ve been working so hard on, to be scrutinised by strangers. The thought of having to potentially redo your hard work can influence this bad judgement, and push you into a vicious cycle of never wanting to test, ever. …


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Image courtesy of Martin Sanchez at Unsplash

No one was expecting what hit us in the Spring of 2020. As we started to emerge from Winter, it quickly became obvious that an outbreak of coronavirus would have an impact across the globe. Very quickly a quarantine ensued, first in Wuhan, then in other cities in mainland China. Travel began to stop, the movement of people whether on planes or trains began to slow. Wind the clock forward a matter of weeks and huge swathes of Asia, the Middle East and Europe went into lockdown. …


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Colour is an interesting topic, which I feel is often overlooked and sometimes under-appreciated. One of the first things I was taught was the power of colour, how it can have an impact on human emotion, and that there should be purpose behind choosing one. I rarely see articles or posts talking about this subject, and because my memory needs refreshing a bit, we decided to write this post to hopefully help others, we hope it comes handy in your next project! …


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It’s really surprising how many clients come to us with a similar experience around finding a name for their startup, they find it really hard. Having gone through this process ourselves, we admit it is not the easiest thing to do, however, don’t get too hung up on it, with a few simple exercises you could arrive at several name options in a matter of hours.

The first piece of advice is to think about your brand values, it is very important to always use these as an anchor point to any discussion around business names, are you friendly and approachable — then choose a friendly name. Haven’t got a get of brand values yet? …


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There are many User Experience principles and laws that a Designer should always look to follow. In this article, we’ve chosen a handful that we believe are the most important, and that we personally look to implement regularly. These laws and principles have not just been written by user advocates and Designers like Jakob Nielsen and Don Norman, but also by Psychologists who have years of experience studying human interaction and behaviour.

Some of these principles were coined decades ago, but are still super relevant today, a lot in which can be applied to design as a whole but even to your daily life. It always does surprise me how often some of these classic UX principles are missed in design today, but hopefully, by following these principles it will help increase the chances of your UX being knockout! …


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Whether you are looking for investment or want to find a great project management tool. The fello’s have tried and tested a vast range of products and services to help get your startup off the ground. Save yourself some time and check out the tools and companies we use.

Legal help and templates

Getting the right legal advice is important, but for the simple stuff like privacy policies, NDA’s and terms and conditions, Lawbite is our preferred option.

https://www.lawbite.co.uk/

Social media management

Is social media management sucking up all your time? Check out, Buffer. Easily schedule and deliver all of your content across Twitter, Facebook, Instagram etc.

https://www.buffer.com/


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At the beginning of the year, we worked with an awesome team and great FinTech product called Finmo, who are part of the Founders Factory family. We worked closely with both the CEO and Head of Product to completely redesign both the UX and UI.

In a nutshell Finmo is a mobile app which helps freelancers, sole-traders and those who have side-hustles, to save time and money when dealing with tax. It’s also a tool for better understanding tax in general. …

About

fello.

We're a London 🎡 digital product design studio (and really nice guys 😎). Research, UX/UI, and development for mobile and web. https://fello.co/

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